LOTTEMER®, a thermoplastic elastomer(TPE), developed by LOTTE Chemical's own technology, possesses both the elasticity of thermoset rubber and the moldability of thermoplastic. The product is lightweight and reusable, and the simple production process reduces overall cost. The eco-friendly material does not contain harmful substances such as environmental hormones and heavy metals, and can replace flexible PVC and TPEE, as well as conventional thermoset rubber.